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Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online "surfing" that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
It's a cute analogy, but it's simply not accurate. It's not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person. The problem, then, lies in the disconnect between SEO and content marketing. It's time to bring the two back together. This is the only way you'll be successful in both your SEO and your content marketing.
So, if you are going to define objectives and goals closely, how should you do this? Use clear definitions that show the relationship between these terms and use examples… For digital marketing you can define different types of performance measure as follows: Marketing goals, Marketing objectives, Marketing KPIs.
It's getting harder and harder to stand out in the inbox. Mail providers and fledgling startups are churning out new tools aimed at managing the volume of email that people receive—and subscribers are snapping them up. Meanwhile, the email industry continues to beat the relevance drum, pounding it into our heads that we need to be relevant to our audience, that sending relevant emails is the only way to rise above the noise, that relevant content is the golden ticket to email marketing success. But what, exactly, does it mean to be relevant? How can you tell if your content—and your emails—have relevance to your audience? The answer lies in the VENT methodology.
Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customized to your business needs & optimize the content strategy accordingly.